Chokolatta faced the challenge of standing out in the competitive luxury chocolate market while expanding its reach to a wider audience. The brand needed to establish a distinct identity that reflected its artisanal craftsmanship and Hispanic heritage, without resorting to clichés. Additionally, Chokolatta sought to maintain a high-end appeal, appealing to both locals and tourists, while creating an online presence to reach customers beyond their physical stores. As the sole designer responsible for every aspect of the project, I took on the task of transforming the brand from concept to completion, working in close collaboration with the owner to ensure every detail aligned with their vision.

To address these challenges, I began by designing a memorable logo that encapsulated Chokolatta’s unique story. I then developed a cohesive corporate identity that communicated elegance and authenticity across all platforms. I created a user-friendly, e-commerce website that allowed customers to easily browse and purchase products online, extending the brand’s accessibility. The packaging design was crafted with attention to detail, enhancing the luxury appeal of the hand-painted chocolates. In addition, I produced marketing collateral, including brochures and digital assets, to support their promotional efforts. I also designed the store interiors, blending modern luxury with cultural elements to create an inviting, upscale atmosphere. These efforts ensured that Chokolatta’s brand presence was visually impactful and functionally effective, positioning them as a leader in the artisanal chocolate market.