Javier
Santillan
Senior Brand Designer
(Strategy & Systems)
Helping organizations build clarity, structure, and long-term consistency over time.
Brand systems are developed and stewarded to translate strategy into usable rules, from identity foundations to typography, layout, and visual standards, ensuring coherence across print, digital, and physical touchpoints.
What I do
Long-term ownership of brand and visual systems, translating strategy into clear, usable structures that teams can apply consistently over time. The work focuses on defining rules, frameworks, and templates, maintaining coherence across evolving touchpoints, and supporting organizations as their brands grow, scale, and change.
Core focus
Long-term brand consistency across channels
Typography and layout systems
Editorial and catalogue design
Packaging and physical brand applications
Brand identity and CI systems
Selected work
Luminox
Swiss watch brand. Led in-house design across campaigns, packaging, retail, and brand systems.
EOS
Premium nicotine pouch brand. Led strategy, identity, packaging, and a scalable visual system.
Chokolatta
Independent confiserie brand. Built the identity across packaging, web, retail, and interior touchpoints.