Javier
Santillan
Senior Brand Designer
(Strategy & Systems)
Helping organizations build clarity, structure, and long-term consistency across brand touchpoints.
Brand systems are developed and stewarded to translate strategy into usable rules, from identity foundations to typography, layout, and visual standards across print, digital, and physical applications.
What I do
Scalable brand and visual systems developed to help teams apply strategy consistently over time. The work focuses on turning strategy into clear frameworks, templates, and standards that support coherence as brands grow, evolve, and expand across touchpoints.
Core focus
Long-term brand consistency across channels
Typography and layout systems
Editorial and catalogue design
Packaging and physical brand applications
Brand identity and CI systems
Selected work
Luminox
Swiss watch brand. Led in-house design across campaigns, packaging, retail, and brand systems.
EOS
Premium nicotine pouch brand. Led strategy, identity, packaging, and a scalable visual system.
Chokolatta
Independent confiserie brand. Built the identity across packaging, web, retail, and interior touchpoints.