Theater Rigiblick
Theater Rigiblick, located on Rigiblick hill in Zürich, is a cultural venue known for intimate productions spanning contemporary work, classics, and experimental formats.
Developed promotional artworks that captured the theme of individual plays while staying coherent with the theater’s visual direction.
Project Context
FCB Zürich
Agency
Theater
Team-based
Zürich
Disciplines
Art Direction
Advertising
Graphic Design
Role
- Collaborated with a small team to generate concepts and visual directions for play promotions
Built realistic image compositions by combining photography, illustration, and texture work
Researched themes and references to align artworks with each production’s narrative
Work Overview
An overview of the main channels and deliverables I owned in this role.
Key Visual Concepts
Image Composition
Applications
Project Summary
Theater Rigiblick needed promotional artworks that could capture the theme and tone of individual productions while remaining coherent within the theater’s visual direction. Working within FCB Zürich, I collaborated in a small team to develop concepts and then executed the final key visuals as high-fidelity image compositions, designed to work across audience-facing formats.
Responsibilities
Collaborated in a small team to generate and refine concepts per production
Developed the visual motif and executed the final key visual as a realistic composition
Conducted research to align imagery with narrative, cultural, or historical references
Delivered final artworks prepared for poster and program applications
Gallery of Works
A curated selection of production key visuals, grouped by play to show concept range, execution quality, and real campaign use.
Elektra
A revenge tragedy driven by grief, obsession, and justice within a fractured royal family. After her father is murdered by her mother and her mother’s lover, Elektra lives consumed by the need for retribution while waiting for her brother Orestes to return.
When he comes back in secret, they carry out vengeance against the killers. The key visual translates that violence and fate into a classical vase scene, using an “ancient artifact” language to make the story feel timeless and inevitable—like a myth already written.
Love, Marilyn
A portrait of Marilyn Monroe as a split identity, the public icon versus the fragile private self, shaped by loneliness, anxiety, and the pressure to perform happiness.
The piece frames the story through a woman who believes she is Marilyn, using that double to explore self-doubt and the cost of fame. The key visual uses the famous subway-dress image as the “myth” and contrasts it with restraint and control cues, turning glamour into a symbol of vulnerability and confinement.
Klassik trifft Jodel
A crossover concert where classical chamber music meets Swiss yodel tradition, bringing two worlds into one stage language.
The key visual makes that fusion instantly readable by turning the cello into a “dressed” performer, combining concert instrument and folk costume into one single symbol of genre collision and harmony.
When I’m 88
A jazz and blues evening built around nostalgia, time, and the feeling of looking back with warmth and grit. The title frames age as both a milestone and a mood—music as memory, resilience, and lived experience.
The key visual translates that atmosphere into a late-night club signal: a glowing neon script on brick, designed to feel like a street-level invitation you’d notice in a bar window and instantly associate with sound, smoke, and story.
Contribution & Impact
Within FCB Zürich, I collaborated on concept development for Theater Rigiblick productions and executed most showcased key visuals end-to-end, translating each play into a clear visual metaphor and delivering campaign-ready masters with consistent hierarchy, realism, and finish. The artworks were applied across posters, cardboard promo cards, and program/booklet covers, enabling coherent audience-facing communication across a diverse set of productions.