Chokolatta

Boutique chocolate store and confiserie known for handcrafted, hand-painted chocolates and Hispanic-inspired flavor concepts.

 

Brand designer building a premium identity system across logo, packaging, e-commerce, and marketing collateral.

Project Context

Chokolatta

Independent

Confectionery

Los Angeles

Channels

Brand Identity

Packaging

Interior Design

Web Design

Marketing Materials

Role

  • Owned end-to-end brand development from logo and identity system to production-ready rollout across touchpoints.

  • Designed packaging across core product lines, ensuring a consistent brand presentation.

  • Developed consistent collateral and in-store design assets aligned with owner direction and brand goals.

Work Overview

An overview of the main channels and deliverables I owned in this role.

Brand Identity​

Packaging​

Retail Environment​

Project Summary

Chokolatta needed a distinct identity to stand out in a competitive luxury category while expressing Hispanic heritage without clichés. I developed the brand’s visual foundation and applied it across packaging, retail environment, marketing materials, and an e-commerce presence. The result was a more cohesive customer experience across in-store and online touchpoints.

Responsibilities

  • Logo and identity development (core marks + visual language)

  • Packaging design for boxes, bags, and label variants

  • Marketing materials aligned to the identity (labels + small-format print assets)

  • Retail environment design support (interior direction + in-store brand elements)

  • Website UI direction for product browsing and purchase

Identity

Packaging

Interior Design

Web Design

Contribution & Impact

I led the project end-to-end as the sole designer, establishing the identity and defining how it appears across product, retail, and digital contexts.

Working directly with the owner, I balanced heritage cues with a contemporary look and delivered assets that could be applied consistently across formats.

The work improved brand clarity at key customer moments such as gifting, in-store browsing, and online purchasing, creating a more unified and recognizable presence.