Retail Gift Set
MINI
Concept-driven gift translating MINI’s brand into a curated physical experience for retail partners in Switzerland.
Developed within an agency context, combining illustration, product, and packaging into a cohesive branded object.
Project Context
FCB Zürich
Agency
Automotive
Team-based
Zürich
Disciplines
Art Direction
Illustration
Packaging
Role
Illustration system across all motifs
Co-developed concept
Application across product and packaging
Project Summary
Development of a branded gift set combining English tea cups with custom illustrations merging British visual references with MINI brand cues, presented in a wooden box.
The project focused on translating this combination into a physical object, balancing brand character, collectability, and visual consistency.
System Overview
Overview of the full set showing the relationship between product and packaging. A high-level view establishing the project as a cohesive system rather than individual objects.
Illustration Language
Selection of key illustrations applied across different cups, showing variation within a consistent system. Focus on the visual language and how it translates MINI’s identity into distinct yet related motifs.
Product Detail
Closer views highlighting material, composition, and usability of the product. Emphasis on refinement, proportions, and how the graphics perform on the physical object.
Contribution & Impact
Contributed to the development of a distinctive retail gift experience designed to strengthen MINI’s relationship with retail partners through a branded, collectible format.
Created the illustration language across the set, helping turn the concept into a recognizable and cohesive product expression.
The final result combined product, graphics, and packaging into a unified presentation piece that elevated perceived value and reinforced brand presence.